helping B2b, b2c and Higher Ed Differentiate & Grow
Develop Long-Term INNOVATION STRATEGY
With our holistic user-based process that includes a sound business plan and the right technology, we help you shape your brand with a long term strategy. Whether it's domestically or globally, we have the experience to help you get your new offerings out the door and contributing to your bottom line. The strategy outlines a long term continuous stream of innovation that will help your brand grow and keep you ahead of the competition.
EXPLORE MARKETS & USERS
Competitive Analysis
User Needs & Desires
Benefit Mapping
User Journey Mapping
User Segments & Cultures
User Behavior & Experience
Technology Audit
Consumer & Industry Trends
Industry & Brand Landscape
FOCUS THE OPPORTUNITIES
Opportunity Area Identification & Development
Innovation Roadmap Development
Marketing Strategy
Product Portfolio Strategy
Story Telling
CREATE WHAT'S NEXT
New experiences including products, services and packaging
Positioning
Messaging
Claims Development
Branding
Distribution
Roadmap Development
Marketing Program Development & Launch
improve your innovative thinking
Learn the design thinking process and how to use a variety of other tools to ampl!fy your company's innovation capabilities. Our hands-on training, designed to build organizational innovation capacity will get your team thinking creatively and expansively.
INSPIRE YOUR TEAM
Human Centered Design Thinking Training
Idea Generation Training
User Journey Mapping Training
Innovation Road Map Development Training
Custom Innovation Training - we can fit the needs of your company.
OUR TOOLBOX IS OVERFLOWING
and always growing.
insights
Benefit Laddering
Communication Checks
Day In The Life Diaries
Ethnography Interviews
Focus Groups
Immersion/Trend Tours
In-Home Interviews
Online Insight Communities
Product Evaluation
Shop-Alongs / Store Audits
Usability Studies
STRATEGY
Attitude & Usage Analysis
Competitive Communication Review
Concept Testing & Optimization
Consumer Segmentation & Market Structure
Insight Mining
Patent Search
SWOT Analysis
INNOVATION
Brainstorming
Brand Creation
Co-Creation Sessions
Concept Development
Platform Planning
Product, Experience & Service Ideas Development
Prototype Exploration
Strategic Roadmap Planning
User Journey Mapping
Value Proposition
AND MORE!
CONTACT US TODAY TO DISCUSS YOUR NEEDS.
a few things we’ve been up to recently:
SHOP ALONGS
For an Innovative Home Products company, to understand users' thought processes while in the store aisles and inform new in-store & packaging communication strategy.
OPPORTUNITY AREA FRAMEWORK
For a Seasonal Product program, informed and helped shape the new marketing and packaging program
IN-CONTEXT INTERVIEWS
For a large tool manufacturer, to gather stories of their Users for marketing and promotional purposes.
GROWTH STRATEGY
For a Higher Ed institution, created a strategy to grow a majors program that was seeing declining enrollment
TRAINING WORKSHOPS
User Journey Mapping Hands-On Workshop for the Business Marketing Association (BMA) Morning Workshop series
INSIGHTS TO IDEA GENERATION
For Health & Beauty company, generated pipeline ideas for 5 year road map development program
ATTITUDES & USAGE STUDY
For a Tool Manufacturer who wanted to expand into a new market, this study helped inform the strategy to help them understand their new target
INNOVATION ROADMAP
For a Skin Care company, developed a plan to help launch a new line of products, expanding their footprint in retail
USER JOURNEY MAPPING
For New Automotive Product Project, understood the pain points and identified the areas where greatest improvement was needed
PLUS MUCH MORE!
We custom design the approach used to maximize results and fit your budget.
Contact us today to discuss your needs and we’ll figure out the best method to develop innovation to grow your brand!
Why Choose Us
BRINGING VALUE
We care about growing your bottom line. We know you watch your company’s expenses and make sure your investments prove successful. The investment you make with us will pay back - in the short term and in the long term.
MAKING INSIGHTS TANGIBLE
Our carefully planned research derives thoughtful insights that culminate in actionable and tangible innovation. In other words, everything we do can be made real and launched quickly, so your investment will pay back.
PARTNERING FOR SUCCESS
We think establishing a collaborative and transparent relationship is the best way for us to help your brand grow. Working with you to understand your company's strengths and objectives provides the basis for creating a strong partnership that moves in sync throughout the process.
INSPIRING CREATIVITY
We help you build an internal innovation culture and capability through hands-on training and tools to continue the creative momentum. Our training is engaging and experiential, allowing you to apply the skills to your next project.
expanding the Toolbox
We use state of the art, tried and true as well as our own hybrid methods to ensure the best insights and strategies are developed, helping you make the best business decisions. We pick the right methods to make sure we are comprehensive yet focused, using our time most effectively and bringing value.
creating connections
Our creative cross-category thinking allows us to make new connections leading to true innovation. To ensure we get the breadth of ideas needed, we bring in the right expert resources from our network at the right time.