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Recent Work
Brand Experience
Meet The Team
Blog
Contact Us
Brand Experience
 Guided potential product restage with foundational user research, baseline attitudinal learning and feedback on new packaging graphics, materials and structures.
Sep 16, 2019
Sep 16, 2019

Guided potential product restage with foundational user research, baseline attitudinal learning and feedback on new packaging graphics, materials and structures.

Sep 16, 2019
 A rapid series of online insight community research plus live interviews informed multiple new product and messaging strategies, in addition to concept refinement.
Oct 7, 2022
Oct 7, 2022

A rapid series of online insight community research plus live interviews informed multiple new product and messaging strategies, in addition to concept refinement.

Oct 7, 2022
 Competitive analysis and in-home user research led to New Product Positioning and Packaging direction
Feb 27, 2018
Feb 27, 2018

Competitive analysis and in-home user research led to New Product Positioning and Packaging direction

Feb 27, 2018
 In-shop interviews of Users led to the creation of their unique profiles depicted in action photos and stories for company’s 100th anniversary marketing & promotions.
Sep 16, 2019
Sep 16, 2019

In-shop interviews of Users led to the creation of their unique profiles depicted in action photos and stories for company’s 100th anniversary marketing & promotions.

Sep 16, 2019
 Competitive analysis and strategic direction provided for company growth planning.
Feb 27, 2018
Feb 27, 2018

Competitive analysis and strategic direction provided for company growth planning.

Feb 27, 2018
 Online communities and strategy development for innovation pipeline development.
Feb 27, 2018
Feb 27, 2018

Online communities and strategy development for innovation pipeline development.

Feb 27, 2018
 Innovation roadmap for next generation products and communication. Included persona development and frameworks for longer term innovation.
Oct 7, 2022
Oct 7, 2022

Innovation roadmap for next generation products and communication. Included persona development and frameworks for longer term innovation.

Oct 7, 2022
 Innovation pipeline development, Product introduction strategy, Innovation roadmap & Packaging refresh strategy
Feb 27, 2018
Feb 27, 2018

Innovation pipeline development, Product introduction strategy, Innovation roadmap & Packaging refresh strategy

Feb 27, 2018
 Global trend and consumer research  Innovation Strategy & Roadmap Development  Product & Technology Audits  Patent searches & IP Strategy  Created, developed and helped launch many successful Glade products, fragrance experiences and pat
Feb 29, 2016
Feb 29, 2016

Global trend and consumer research

Innovation Strategy & Roadmap Development

Product & Technology Audits

Patent searches & IP Strategy

Created, developed and helped launch many successful Glade products, fragrance experiences and patented technology, including PlugIns, Air Infusions, Sensations and Expressions product lines around the globe.  

Feb 29, 2016
  Creative methodologies used in immersive in-home and group interviews with outdoor enthusiasts guided in-use packaging and structural requirements for innovative repellent products.  Prototypes were modified and usage testing was repeated resu
Mar 9, 2016
Mar 9, 2016

Creative methodologies used in immersive in-home and group interviews with outdoor enthusiasts guided in-use packaging and structural requirements for innovative repellent products.  Prototypes were modified and usage testing was repeated resulting in designs for national launch that exceeded expectations yet met costing targets.

 

Mar 9, 2016
 Worksite and mini-group user research informed the Innovation Roadmap Strategy.    Opportunity Areas identified within a category based on our highly effective and unique Competitive Analysis methodology which included category learning and use
Mar 7, 2018
Mar 7, 2018

Worksite and mini-group user research informed the Innovation Roadmap Strategy.  

Opportunity Areas identified within a category based on our highly effective and unique Competitive Analysis methodology which included category learning and user insights

Mar 7, 2018
 Testing of packaging graphics identified further opportunity for innovation focused on strengthening communication of key elements and using color as a differentiating element.  
Mar 11, 2016
Mar 11, 2016

Testing of packaging graphics identified further opportunity for innovation focused on strengthening communication of key elements and using color as a differentiating element.  

Mar 11, 2016
 Work included innovative new product ideas and technologies for the Drano® brand which directed the roadmap trajectory for future new product development.
Feb 29, 2016
Feb 29, 2016

Work included innovative new product ideas and technologies for the Drano® brand which directed the roadmap trajectory for future new product development.

Feb 29, 2016
 User journey mapping of various market segments led to a segmentation study for digital marketing efforts within the wholesale division.
Oct 7, 2022
Oct 7, 2022

User journey mapping of various market segments led to a segmentation study for digital marketing efforts within the wholesale division.

Oct 7, 2022
 Consumer research led to an innovation program on the Wasp & Hornet product line resulting in improved ease of use.
Feb 29, 2016
Feb 29, 2016

Consumer research led to an innovation program on the Wasp & Hornet product line resulting in improved ease of use.

Feb 29, 2016
 A competitive analysis led to communication opportunity areas. These opportunity areas were then shown to consumers to understand which resonated and what modifications to make prior to launching an in-store marketing campaign.
Oct 7, 2022
Oct 7, 2022

A competitive analysis led to communication opportunity areas. These opportunity areas were then shown to consumers to understand which resonated and what modifications to make prior to launching an in-store marketing campaign.

Oct 7, 2022

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