Brand Experience
Guided potential product restage with foundational user research, baseline attitudinal learning and feedback on new packaging graphics, materials and structures.
A rapid series of online insight community research plus live interviews informed multiple new product and messaging strategies, in addition to concept refinement.
Competitive analysis and in-home user research led to New Product Positioning and Packaging direction
In-shop interviews of Users led to the creation of their unique profiles depicted in action photos and stories for company’s 100th anniversary marketing & promotions.
Innovation roadmap for next generation products and communication. Included persona development and frameworks for longer term innovation.
Innovation pipeline development, Product introduction strategy, Innovation roadmap & Packaging refresh strategy
Global trend and consumer research
Innovation Strategy & Roadmap Development
Product & Technology Audits
Patent searches & IP Strategy
Created, developed and helped launch many successful Glade products, fragrance experiences and patented technology, including PlugIns, Air Infusions, Sensations and Expressions product lines around the globe.
Creative methodologies used in immersive in-home and group interviews with outdoor enthusiasts guided in-use packaging and structural requirements for innovative repellent products. Prototypes were modified and usage testing was repeated resulting in designs for national launch that exceeded expectations yet met costing targets.
Worksite and mini-group user research informed the Innovation Roadmap Strategy.
Opportunity Areas identified within a category based on our highly effective and unique Competitive Analysis methodology which included category learning and user insights
Testing of packaging graphics identified further opportunity for innovation focused on strengthening communication of key elements and using color as a differentiating element.
Work included innovative new product ideas and technologies for the Drano® brand which directed the roadmap trajectory for future new product development.
User journey mapping of various market segments led to a segmentation study for digital marketing efforts within the wholesale division.
Consumer research led to an innovation program on the Wasp & Hornet product line resulting in improved ease of use.
A competitive analysis led to communication opportunity areas. These opportunity areas were then shown to consumers to understand which resonated and what modifications to make prior to launching an in-store marketing campaign.