Brand Experience
Global trend and consumer research
Innovation Strategy & Roadmap Development
Product & Technology Audits
Patent searches & IP Strategy
Created, developed and helped launch many successful Glade products, fragrance experiences and patented technology, including PlugIns, Air Infusions, Sensations and Expressions product lines around the globe.
Creative methodologies used in immersive in-home and group interviews with outdoor enthusiasts guided in-use packaging and structural requirements for innovative repellent products. Prototypes were modified and usage testing was repeated resulting in designs for national launch that exceeded expectations yet met costing targets.