Helping you make the best decisions

Develop Growth Oriented Innovation Strategies

Create Innovative New Products & Services

Improve Your Innovative Thinking


  • the know-how and driving curiosity to understand Users

  • the strategic mindsets needed to set winning goals

  • the innate creativity and problem solving that drives breakthrough innovation

  • an expansive toolkit honed over years of experience building iconic brands

  • a broad network of proven resources across a wide variety of skills and specialties to get the job done well, within budget and on time


"Very flexible, thoughtful, and willing to accommodate any research goal or budget. Given their strong strategic and innovation backgrounds, the team has been able to quickly adapt to a different category and built a body of knowledge that they can build on with each subsequent study. This has been invaluable to me given the importance I place, and my company places on industry and category knowledge."   - Elizabeth C., Director of Innovation Discovery, Health & Beauty Industry

"As Vice President of Innovation, I have worked for two years with both Cindy and Amy.  Their firm has been critical in our strategic initiatives of understanding our brand, developing new products, and exploring new markets.  I have been impressed with their in-depth research and innovation process during the various surveys, competitor analysis, focus groups, and ethnography studies they have performed for my firm. "   - Matt R., VP Innovation, Light Construction Industry


The work done by Amplify has been invaluable to our product development. - David P., Founder, Beauty Brand

"I would recommend as a trusted colleague."  - Julie S., Global Category Manager, Home Electronics Industry

"This morning’s User Journey Mapping workshop was dynamite!  I shared the information with my entire team today—which led to a 90 minute discussion about our upcoming “Campus Visit Day” event.  Suffice it to say, it was very useful on our end!"   - David S., Director of Admissions, Milwaukee Institute of Art & Design

"You both did an amazing job with the morning workshop – so far this was the best one I’ve been to and others I spoke to said the same thing! Amy’s delivery combined with the interactive team activities, created an engaging and fun learning experience. We are excited to begin mapping our customer experience and these tools will definitely help us get started."  - Rob H., Marketing Manager, Crisis Prevention Institute