We’re happy to share our capabilities and case studies with you live. In the meantime, here is an overview of a few of our recent projects:

Ethnography & roadmap

PROBLEM: A beauty industry brand had plans to launch a new makeup product line in Korea and wanted to understand user reaction before committing to the launch.

PROCESS: 

• In-Home Product Placement

• Video Ethnography

OUTCOME:

• Product likes/dislikes identified with launch recommendation and modifications for future iterations

• Multi-year strategic product roadmap

Communications Strategy

The enrollment at a small, private college was going up year over year while one of its 5 majors was decreasing in enrollment.  The school wanted to understand how to present this major in a different way to increase interest and grow the program.

PROCESS:

• Competitive Analysis

• Online Student & Alumni Survey

• Online Student & Alumni Insight Community

• Communication & Positioning Strategy

OUTCOME:

• A new story describing an updated, broader definition of the profession

• A new curriculum with new courses that provide additional skill building & support to prepare students for the broader profession

• New displays that tell the programs new focus and life as a student in the program

• New website information

• Additional portfolio and career support as requested by students and alumni in the major

User Research & Story Development

PROBLEM: Snap-On Tools wanted to celebrate their 100th Anniversary by highlighting the Users who have helped them reach this milestone.

PROCESS: 

• 1-on-1 User interviews

• On-location photography

• User story development with photo essays

OUTCOME:

• Marketing campaign content including website content to highlight many of the Makers & Fixers who use Snap-On products everyday.

Positioning & Packaging

PROBLEM: A Home Electronics brand wanted to expand their market from a professionally installed product to offering a new option for DIYers.  They needed help creating and optimizing their go-to-market strategy.

PROCESS: 

• Competitive Analysis 

• In-Home Interviews and Shop-Alongs

• Territory Strategy

OUTCOME:

• Design direction for packaging & prototype improvements 

• Positioning/communication direction that addressed unique selling points on packaging and store displays

CatEgory learning & strategy

PROBLEM: A saw blade company wanted to understand how to grow their brand amongst large players in a competitive market.

PROCESS: 

• Attitudes & Usage Study

• In-Shop & Phone User Research

• Competitive Analysis

• Opportunity Area Strategy

OUTCOME:

• Product likes/dislikes identified with launch recommendation and modifications for future iterations

• Multi-year multi-discipline strategic roadmap