Communication Evaluation and Effectiveness Tracking for Launch Advertising provided support for additional spending behind the brand building ad campaign.
Product Testing of Year 2 varieties to support major national launch identified issues and how to fix them in time to still make production deadlines.
Global trend and consumer research
Innovation Strategy & Roadmap Development
Product & Technology Audits
Patent searches & IP Strategy
Created, developed and helped launch many successful Glade products, fragrance experiences and patented technology, including PlugIns, Air Infusions, Sensations and Expressions product lines around the globe.
Review and Analysis of innovation space to identify opportunity areas lead to concept development in 2 different areas.
Screening of product concepts to prioritize and optimize future development identified 3 strong ideas to be the basis of formulation explorations.
Positioning Evaluation for a new product form identified disconnect with users that formulators and marketers could confidently avoid and product continued to be developed.
Creative methodologies used in immersive in-home and group interviews with outdoor enthusiasts guided in-use packaging and structural requirements for innovative repellent products. Prototypes were modified and usage testing was repeated resulting in designs for national launch that exceeded expectations yet met costing targets.
Segmentation Study identified segment size and wants/needs of at-home cooking behaviors. Findings were used to provide rationale and direction for innovation projects including the development of more visually appealing spice blends and rubs, improvements to legacy gravy and sauce products and new window packaging that showcased product improvements.
Packaging graphics for Oregon Chai were explored in group interviews and the results identified a major disconnect from the heritage of the well-established brand. Suggestions were developed to closely link new graphics to the equity while still creating an updated look and facilitating the inclusion of new varieties.