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    <loc>https://amplifyinnovate.com/new-blog/2017/5/1/why-insights-and-design-thinking-work-so-well-together-part-3</loc>
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    <lastmod>2017-03-09</lastmod>
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    <lastmod>2017-03-02</lastmod>
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    <lastmod>2018-03-15</lastmod>
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    <loc>https://amplifyinnovate.com/new-blog/tag/costco</loc>
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  <url>
    <loc>https://amplifyinnovate.com/new-blog/tag/design+thinking</loc>
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    <loc>https://amplifyinnovate.com/new-blog/tag/trend+reports</loc>
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  <url>
    <loc>https://amplifyinnovate.com/contact-us</loc>
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    <lastmod>2023-12-14</lastmod>
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      <image:title>Contact Us</image:title>
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  <url>
    <loc>https://amplifyinnovate.com/capabilities-2</loc>
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    <lastmod>2020-02-14</lastmod>
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      <image:title>Capabilities</image:title>
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      <image:title>Capabilities - OUR TOOLBOX IS OVERFLOWING</image:title>
      <image:caption>and always growing.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d47a3b044262887e78f10c/1524946591658-EHFSVU6H4UV7S5FZR6QE/P1015632.JPG</image:loc>
      <image:title>Capabilities</image:title>
      <image:caption>SHOP ALONGS For an Innovative Home Products company, to understand users' thought processes while in the store aisles and inform new in-store &amp; packaging communication strategy.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d47a3b044262887e78f10c/1581696016321-0DPLCBG39H6DHWYSGOHI/OPPORTUNITY+AREA+FRAMEWORK</image:loc>
      <image:title>Capabilities</image:title>
      <image:caption>OPPORTUNITY AREA FRAMEWORK For a Seasonal Product program, informed and helped shape the new marketing and packaging program</image:caption>
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    <image:image>
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      <image:title>Capabilities</image:title>
      <image:caption>IN-CONTEXT INTERVIEWS For a large tool manufacturer, to gather stories of their Users for marketing and promotional purposes.</image:caption>
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    <image:image>
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      <image:title>Capabilities</image:title>
      <image:caption>GROWTH STRATEGY For a Higher Ed institution, created a strategy to grow a majors program that was seeing declining enrollment</image:caption>
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      <image:title>Capabilities</image:title>
      <image:caption>TRAINING WORKSHOPS User Journey Mapping Hands-On Workshop for the Business Marketing Association (BMA) Morning Workshop series</image:caption>
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      <image:title>Capabilities</image:title>
      <image:caption>INSIGHTS TO IDEA GENERATION For Health &amp; Beauty company, generated pipeline ideas for 5 year road map development program</image:caption>
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      <image:title>Capabilities</image:title>
      <image:caption>ATTITUDES &amp; USAGE STUDY For a Tool Manufacturer who wanted to expand into a new market, this study helped inform the strategy to help them understand their new target</image:caption>
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    <image:image>
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      <image:title>Capabilities</image:title>
      <image:caption>INNOVATION ROADMAP For a Skin Care company, developed a plan to help launch a new line of products, expanding their footprint in retail</image:caption>
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    <image:image>
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      <image:title>Capabilities</image:title>
      <image:caption>USER JOURNEY MAPPING For New Automotive Product Project, understood the pain points and identified the areas where greatest improvement was needed</image:caption>
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      <image:title>Capabilities</image:title>
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      <image:title>Capabilities</image:title>
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    <image:image>
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      <image:title>Capabilities</image:title>
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    <image:image>
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      <image:title>Capabilities</image:title>
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    <image:image>
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      <image:title>Capabilities</image:title>
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    <image:image>
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      <image:title>Capabilities</image:title>
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  <url>
    <loc>https://amplifyinnovate.com/new-home-2</loc>
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    <priority>1.0</priority>
    <lastmod>2019-10-04</lastmod>
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      <image:title>Home - Growing Brands</image:title>
      <image:caption>Growing Your Brands with insights + innovation strategy Capabilities &gt;</image:caption>
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      <image:title>Home - User Insights</image:title>
      <image:caption>Developing user insights into smart ideas. Meet The Team &gt;</image:caption>
    </image:image>
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      <image:title>Home</image:title>
      <image:caption>Driving innovation that users love. Recent Work &gt;</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d47a3b044262887e78f10c/1541810839752-Q3YG97ZQJMQZ9RB4CKMH/pexels-photo-1243358.jpeg</image:loc>
      <image:title>Home - New User Experiences</image:title>
      <image:caption>creating new user experiences Brand Experience &gt;</image:caption>
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  <url>
    <loc>https://amplifyinnovate.com/meet-the-team</loc>
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    <priority>0.75</priority>
    <lastmod>2026-02-10</lastmod>
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  <url>
    <loc>https://amplifyinnovate.com/brand-experience</loc>
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    <priority>0.75</priority>
    <lastmod>2019-09-16</lastmod>
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  <url>
    <loc>https://amplifyinnovate.com/recent-work</loc>
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    <priority>0.75</priority>
    <lastmod>2020-04-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d47a3b044262887e78f10c/1544464562259-QQF6K9NJI1ZSOM8XRKT2/pexels-photo-1382726.jpeg</image:loc>
      <image:title>Recent Work</image:title>
      <image:caption>Video Ethnography</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d47a3b044262887e78f10c/1544465436386-ATHVTR1VSSRWPEGVW5UR/8R3B7789.jpg</image:loc>
      <image:title>Recent Work</image:title>
      <image:caption>Roadmap Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d47a3b044262887e78f10c/1557500831093-J60VQDCW1EDSPCIRKPXD/Screen+Shot+2019-05-10+at+9.34.41+AM.png</image:loc>
      <image:title>Recent Work</image:title>
      <image:caption>Online Survey</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d47a3b044262887e78f10c/1557502580155-LMWVGYR5KW5YCA4C2J44/Screen+Shot+2019-05-10+at+10.35.46+AM.png</image:loc>
      <image:title>Recent Work</image:title>
      <image:caption>Competitive Analysis</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d47a3b044262887e78f10c/1557864411922-ID8024XLEHC808RBQCTS/online+community+rectangular.jpg</image:loc>
      <image:title>Recent Work</image:title>
      <image:caption>Online Community</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d47a3b044262887e78f10c/1581546125187-HZPB0HEVDYFBD3J2P4T8/Snap+On+Makers+%26+Fixers++program</image:loc>
      <image:title>Recent Work</image:title>
      <image:caption>Marketing Content</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d47a3b044262887e78f10c/1581546586281-NRBUI3LB0ZMEBM4K26OY/Screen+Shot+2020-01-18+at+11.24.28+AM.png</image:loc>
      <image:title>Recent Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d47a3b044262887e78f10c/1581546651357-8OKJ9UGHAFPSRF4GKRR0/Screen+Shot+2020-01-18+at+11.24.39+AM.png</image:loc>
      <image:title>Recent Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d47a3b044262887e78f10c/1541859246675-0OAKUG7YBVUS0X0T9Z15/P1015578.JPG</image:loc>
      <image:title>Recent Work</image:title>
      <image:caption>Shop Alongs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d47a3b044262887e78f10c/1541859190847-EZSUIB5GR5L4FK2LOVUB/Haven+qual+blurred.jpg</image:loc>
      <image:title>Recent Work</image:title>
      <image:caption>In-Home Interviews</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d47a3b044262887e78f10c/1544467113793-GMILPJ8859XAX9MC2SY2/pexels-photo-313773.jpeg</image:loc>
      <image:title>Recent Work</image:title>
      <image:caption>Attitudes &amp; Usage Study</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56d47a3b044262887e78f10c/1544467252798-K2YO27S84XG9B7REKZW5/pexels-photo-414904.jpeg</image:loc>
      <image:title>Recent Work</image:title>
      <image:caption>Competitive Analysis</image:caption>
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