We’re happy to share our capabilities and case studies with you live. In the meantime, here is an overview of a few of our recent projects:

Video Ethnography

Video Ethnography

Roadmap Development

Roadmap Development

 
Online Survey

Online Survey

Competitive Analysis

Competitive Analysis

Online Community

Online Community

 
 
Shop Alongs

Shop Alongs

In-Home Interviews

In-Home Interviews

 
Attitudes & Usage Study

Attitudes & Usage Study

Competitive Analysis

Competitive Analysis

Ethnography & roadmap

PROBLEM: A beauty industry brand had plans to launch a new makeup product line in Korea and wanted to understand user reaction before committing to the launch.

PROCESS: 

  • In-Home Product Placement

  • Video Ethnography

OUTCOME:

  • Product likes/dislikes identified with launch recommendation and modifications for future iterations

  • Multi-year strategic product roadmap

 

Communications & Strategy

The enrollment at a small, private college was going up year over year while one of its 5 majors was decreasing in interest and enrollment.  The school wanted to understand how to present this major in a different way to increase interest and growth.

PROCESS:

  • Competitive Analysis

  • Online Student & Alumni Survey

  • Online Student & Alumni Insight Community

  • Communication & Positioning Strategy

OUTCOME:

  • A new story describing an updated, broader definition of the profession

  • A new curriculum with new courses that provide additional skill building & support to prepare students for the broader profession

  • New displays that tell the programs new focus and life as a student in the program

  • New website information

  • Additional portfolio and career support as requested by students and alumni in the major

 

Positioning & Packaging

PROBLEM: A Home Electronics brand wanted to expand their audience from a Pro product to offering a new option for DIYers.  They needed help creating and optimizing their go-to-market strategy.

PROCESS: 

  • Competitive Analysis 

  • In-Home Interviews and Shop-Alongs

  • Territory Strategy

OUTCOME:

  • Design direction for packaging & prototype improvements 

  • Positioning/communication direction that addressed unique selling points on packaging and store displays

 

CatEgory learning & strategy

PROBLEM: A saw blade company wanted to understand how to grow their brand amongst large players in a competitive market.

PROCESS: 

  • Attitudes & Usage Study

  • In-Shop & Phone User Research

  • Competitive Analysis

  • Opportunity Area Strategy

OUTCOME:

  • Product likes/dislikes identified with launch recommendation and modifications for future iterations

  • Multi-year multi-discipline strategic roadmap