helping b2b & b2c companies Differentiate & Grow

Develop Long-Term INNOVATION STRATEGY

With our holistic user-based process that includes a sound business plan and the right technology, we help you shape your brand with a long term strategy.  Whether it's domestically or globally, we have the experience to help you get your new offerings out the door and contributing to your bottom line. The strategy outlines a long term continuous stream of innovation that will help your brand grow and keep you ahead of the competition.

EXPLORE MARKETS & USERS

  • Competitive Analysis

  • User Needs & Desires

  • Benefit Mapping

  • User Journey Mapping

  • User Segments & Cultures

  • User Behavior & Experience

  • Technology Audit

  • Consumer & Industry Trends

  • Industry & Brand Landscape

FOCUS THE OPPORTUNITIES

  • Opportunity Area Identification & Development

  • Innovation Roadmap Development

  • Marketing Strategy

  • Product Portfolio Strategy

    CREATE WHAT'S NEXT

  • New experiences including products, services and packaging

  • Positioning

  • Messaging

  • Claims Development

  • Branding

  • Distribution

  • Roadmap Development

  • Marketing Program Development & Launch


improve your innovative thinking

Learn the design thinking process and how to use a variety of other tools to ampl!fy your company's innovation capabilities.  Our hands-on training, designed to build organizational innovation capacity will get your team thinking creatively and expansively.

    INSPIRE YOUR TEAM

  • Human Centered Design Thinking Training

  • Idea Generation Training

  • User Journey Mapping Training

  • Innovation Road Map Development Training

  • Custom Innovation Training - we can fit the needs of your company.

toolbox.jpg

OUR TOOLBOX IS OVERFLOWING

and always growing.

insights

  • Benefit Laddering

  • Brand Personification

  • Cognitive Mapping

  • Collage Exercises / Card Sorting

  • Communication Checks

  • Day In The Life Diaries

  • Ethnography Interviews

  • Expert Roundtables

  • Eye Tracking

  • Focus Groups

  • Immersion Tours

  • In-Home Interviews

  • Listening Labs

  • Online Insight Communities

  • Product Evaluation

  • Shop-Alongs / Store Audits

  • Usability Studies

STRATEGY

  • Attitude & Usage Analysis

  • Competitive Communication Review

  • Concept Testing & Optimization

  • Consumer Segmentation & Market Structure

  • Insight Mining

  • Launch & Line Extension Tracking

  • Patent Search

  • Process Flow Diagramming

  • Structure and Graphics Analysis

  • SWOT Analysis

INNOVATION

  • Brainstorming

  • Brand Creation

  • Co-Creation Sessions

  • Concept Development

  • Name Creation

  • Pilot Development

  • Platform Planning

  • Product, Experience & Service Ideas Development

  • Prototype Exploration

  • Strategic Roadmap Planning

  • User Journey Mapping

  • Value Proposition

  • Value Web Development

 

a few things we’ve been up to recently:

 SHOP ALONGS  For an Innovative Home Products company, to understand users' thought processes while in the store aisles and inform new packaging strategy

SHOP ALONGS

For an Innovative Home Products company, to understand users' thought processes while in the store aisles and inform new packaging strategy

 
 COMPETITIVE ANALYSIS  For a Seasonal Products program to inform the new marketing and packaging program

COMPETITIVE ANALYSIS

For a Seasonal Products program to inform the new marketing and packaging program

 IN-CONTEXT INTERVIEWS  For Light Industrial Equipment company, to learn about usage occasions and inform innovation strategy

IN-CONTEXT INTERVIEWS

For Light Industrial Equipment company, to learn about usage occasions and inform innovation strategy

 
     USER JOURNEY MAPPING  For New Automotive Product Project, to understand pain points and areas where greatest improvement was needed

USER JOURNEY MAPPING

For New Automotive Product Project, to understand pain points and areas where greatest improvement was needed

 TRAINING WORKSHOPS  User Journey Mapping Hands-On Workshop for the Business Marketing Association (BMA) Morning Workshop series

TRAINING WORKSHOPS

User Journey Mapping Hands-On Workshop for the Business Marketing Association (BMA) Morning Workshop series

 
 INSIGHTS TO IDEA GENERATION  For Health & Beauty company, generated pipeline ideas for 5 year road map development program

INSIGHTS TO IDEA GENERATION

For Health & Beauty company, generated pipeline ideas for 5 year road map development program

 
 ATTITUDES & USAGE STUDY  For a Tool Manufacturer who wanted to expand into a new market, this study helped inform the strategy to help them understand their new target

ATTITUDES & USAGE STUDY

For a Tool Manufacturer who wanted to expand into a new market, this study helped inform the strategy to help them understand their new target

 INNOVATION ROADMAP  For a Skin Care company, developed a plan to help launch a new line of products, expanding their footprint in retail

INNOVATION ROADMAP

For a Skin Care company, developed a plan to help launch a new line of products, expanding their footprint in retail

 
 

PLUS MUCH MORE!

We custom design the approach used to maximize results and fit your budget.

Contact us today to discuss your needs and we’ll figure out the best method to develop innovation to grow your brand!

 

Why Choose Us

value2 with background.jpg

BRINGING VALUE

We care about growing your bottom line.   We know you watch your company’s expenses and make sure your investments prove successful. The investment you make with us will pay back - in the short term and in the long term.   

 

tangible teal.jpg

MAKING INSIGHTS TANGIBLE

Our carefully planned research derives thoughtful insights that culminate in actionable and tangible innovation.  In other words, everything we do can be made real and launched quickly, so your investment will pay back.

partner teal.jpg

PARTNERING FOR SUCCESS

We think establishing a collaborative and transparent relationship is the best way for us to help your brand grow.  Working with you to understand your company's strengths and objectives provides the basis for creating a strong partnership that moves in sync throughout the process.

 
 
inspire with background.jpg

INSPIRING CREATIVITY

We help you build an internal innovation culture and capability through hands-on training and tools to continue the creative momentum.  Our training is engaging and experiential, allowing you to apply the skills to your next project.

expanding the Toolbox

We use state of the art, tried and true as well as our own hybrid methods to ensure the best insights and strategies are developed, helping you make the best business decisions.  We pick the right methods to make sure we are comprehensive yet focused, using our time most effectively and bringing value.

creating connections

Our creative cross-category thinking allows us to make new connections leading to true innovation.  To ensure we get the breadth of ideas needed, we bring in the right expert resources from our network at the right time.