insights

  • Benefit Laddering
  • Brand Personification
  • Cognitive Mapping
  • Collage Exercises / Card Sorting
  • Communication Checks
  • Day In The Life Diaries 
  • Ethnography Interviews
  • Expert Roundtables
  • Eye Tracking
  • Focus Groups 
  • Immersion Tours
  • In-Home Interviews
  • Listening Labs
  • Online Insight Communities
  • Product Evaluation
  • Shop-Alongs / Store Audits
  • Usability Studies

STRATEGY

  • Attitude & Usage Analysis
  • Competitive Communication Review
  • Concept Testing & Optimization
  • Consumer Segmentation & Market Structure
  • Insight Mining
  • Launch & Line Extension Tracking
  • Patent Search
  • Process Flow Diagramming
  • Structure and Graphics Analysis
  • SWOT Analysis

INNOVATION

  • Brainstorming
  • Brand Creation
  • Co-Creation Sessions
  • Concept Development  
  • Name Creation        
  • Pilot Development    
  • Platform Planning
  • Product, Experience & Service Ideas Development
  • Prototype Exploration
  • Strategic Roadmap Planning
  • User Journey Mapping
  • Value Proposition
  • Value Web Development

We are always adding to our toolbox and creating new or hybrid techniques that solve your problems and exceed your expectations.  Please contact us to discuss your needs.