insights

  • Benefit Laddering
  • Brand Personification
  • Cognitive Mapping
  • Collage Exercises / Card Sorting
  • Communication Checks
  • Day In The Life Diaries 
  • Ethnography Interviews
  • Expert Roundtables
  • Eye Tracking
  • Focus Groups 
  • Immersion Tours
  • In-Home Interviews
  • Listening Labs
  • Online Insight Communities
  • Product Evaluation
  • Shop-Alongs / Store Audits
  • Usability Studies

STRATEGY

  • Attitude & Usage Analysis
  • Competitive Communication Review
  • Concept Testing & Optimization
  • Consumer Segmentation & Market Structure
  • Insight Mining
  • Launch & Line Extension Tracking
  • Patent Search
  • Process Flow Diagramming
  • Structure and Graphics Analysis
  • SWOT Analysis

INNOVATION

  • Brainstorming
  • Co-Creation Sessions
  • Concept Development  
  • Name Creation        
  • Pilot Development    
  • Platform Planning
  • Product Idea Exploration
  • Prototype Exploration
  • Roadmap Development
  • User Journey Mapping
  • Value Proposition
  • Value Web Development

Some of our Recent work includes:

IN-CONTEXT INTERVIEWS

For Light Industrial Equipment company, to learn about usage occasions and inform innovation strategy

 

COMPETITIVE ANALYSIS

For a Seasonal Products program to inform the new marketing and packaging program

SHOP ALONGS

For an Innovative Home Products company, to understand users' thought processes while in the store aisles and inform new packaging program

 

USER JOURNEY MAPPING

For New Automotive Product Project, to understand pain points and areas where greatest improvement was needed

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TREND RESEARCH

For Housewares Segment, to understand macro trends affecting this industry 

 

PRODUCT IDEA EXPLORATION

For an automotive project, to learn what ideas resonated with users and improvements to make them into even bigger opportunities

 

Plus much more!  

We custom design the approach used to maximize results and fit into your budget.

Contact us today to discuss your needs and we'll figure out the best method to develop innovation to grow your brand.