Amy is an accomplished innovation leader with expertise in design, research & strategy. Her broad experience in both consulting and corporate positions has allowed her to work across many business categories.
She has led innovation teams identifying new business opportunities as well as those bringing highly successful new products and experiences to the global marketplace. Amy’s broad creative problem solving skills and experience allow her to develop elegant solutions that consumers love and build emotional connections with the brands.
Cindy translates business issues and objectives into marketing strategies based solidly on understanding the end user. She is known for quickly identifying core issues and implementing research programs to deliver deep insights and actionable recommendations that drive real action and growth.
Having worked on many large brands, the tool kit she brings to each project includes broad marketing experience and an array of proven consumer, market and sales research methodologies, supplemented with the latest trend data and other secondary resources.