Extensive experience with this brand includes global trend and consumer research, strategy, roadmap development, store and technology audits and patent searches. We have created, developed and helped launch many successful Glade products, fragrance experiences and patented technology, including PlugIns, Air Infusions, Sensations and Expressions product lines around the globe.
Creative methodologies used in immersive in-home and group interviews with outdoor enthusiasts guided in-use packaging and structural requirements for innovative repellent products. Prototypes were modified and usage testing was repeated resulting in designs for national launch that exceeded expectations yet met costing targets.
Work for Briggs & Stratton included a skunk-works project that addressed many unmet needs of gas-powered lawnmower users as well as design work for small engines.
Attitude & Usage research among important segments of drinkers confirmed both fading and emerging trends in the whiskey category along with competitive threats. Strategic insights provided support for new product innovation and introduction of several new items.
Packaging graphics for Oregon Chai were explored in group interviews and the results identified a major disconnect from the heritage of the well-established brand. Suggestions were developed to more closely link new graphics to the equity while still creating an updated look and facilitating the inclusion of new varieties.
Shop-along immersive interviews and strategy provided clear direction for innovation to the shopping experience. New in-store fixturing clarified shopper options and facilitated purchase decisions.
Segmentation Study identified segment size and wants/needs of at-home cooking behaviors. Findings were used to provide rationale and direction for innovation projects including the development of more visually appealing spice blends and rubs, improvements to legacy gravy and sauce products and new window packaging that showcased product improvements.
Work included innovative new product ideas and technologies for the Drano® brand which directed the roadmap trajectory for future new product development.
Consumer research led to an innovation program on the Wasp & Hornet product line resulting in improved ease of use.
Design and new product development of the first collapsible, portable basketball hoop system, influenced all future generations in this segment.
Testing of packaging graphics identified further opportunity for innovation focused on strengthening communication of key elements and using color as a differentiating element.